They are not marketing tools, but a group of beliefs that direct us in our decision making, actions and behaviours.

Show respect to everyone. Behave well even when no one is watching.

Default to transparency.Think beyond commission and act with honest integrity.

Earn trust, don’t promise it. No matter how uncomfortable, don’t screen calls and always reply to emails.

Be yourself. Avoid people pleasing. Show up as authentic, it puts others at ease.

Choose clear communication. Be attentive. Focus on listening rather than responding. Aim to make sense, not sound clever.

Be a doer and deliver.Show consistency in all you do. Don’t be a one hit wonder.

Slow down and think. Diligence needs depth, so work smarter not faster.

Be curious. Have a thirst for knowledge, to understand, learn and grow.